Best Agency Management Software in 2025
A comprehensive comparison of the top agency management tools. Find out which software fits your agency's needs for project management, profitability tracking, and resource planning.
Miguel Carruego
CPO
Resource allocation is the process of identifying and assigning the right resources to the right tasks at the right time. For agencies, effective resource allocation directly impacts project profitability, team satisfaction, and client delivery quality.

Resource allocation involves several key components:
Resource identification: Determining all resources needed for a project, including personnel, equipment, tools, materials, and budget.
Needs estimation: Evaluating the quantity and duration of each resource required for specific tasks.
Assignment: Distributing identified resources to corresponding tasks, considering availability and required skills.
Planning and scheduling: Creating a timeline detailing when and for how long assigned resources will be used.
Monitoring and adjustment: Continuously tracking resource usage and making adjustments as needed to keep projects on track.
Agencies face specific resource allocation challenges:
Competing priorities: Multiple projects competing for the same resources, especially senior talent.
Skill mismatches: Having available people who don't have the right skills for current needs.
Visibility gaps: Not knowing what's coming in the pipeline until it's too late to plan.
Overallocation: Assigning people to more work than they can realistically handle.
Underutilization: Paying for capacity that isn't being billed to clients.
Last-minute changes: Client priorities shifting, requiring rapid reallocation.
Modern tools transform resource allocation from guesswork to science:
Visual scheduling: See your entire team's allocation across projects at a glance.
Availability tracking: Know exactly who's available, when, accounting for time off and internal work.
Skill-based assignment: Match the right expertise to each project requirement.
Conflict detection: Get alerts when someone is over or under-allocated.
Utilization metrics: Track how well resources are being used and identify optimization opportunities.
Monton provides agency-specific resource allocation features that balance workload across teams while maintaining profitability visibility. You can see not just who's assigned where, but whether that allocation makes financial sense.
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