Free Tool

Agency Profitability Calculator

Enter your numbers below to instantly see your agency's profit margin, monthly revenue, and annual projection.

Your Agency Numbers

People who work directly on client projects

What you charge clients per hour (your currency)

Realistic hours actually billed to clients each week

Fully loaded: salary + taxes + benefits

Office, software, subscriptions, and other fixed costs

What is a good profit margin for an agency?

Most successful agencies target a net profit margin between 15% and 25%. Below 10%, the agency is operating with very little room to invest in growth or handle unexpected costs.

The key drivers of agency profitability are utilization rate (how many billable hours each person generates), the rates charged to clients, and total labor costs.

Even a 5-point improvement in utilization — for example, moving from 70% to 75% — can dramatically change your bottom line. That's why tracking time accurately matters so much.

Monton lets you monitor all these metrics in real time, broken down by project and client, without manual spreadsheets.